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A STRATEGIC ANALYSIS OF THE CAMPUS CELEBRITY PILOT PROJECT The Campus Celebrity Pilot Project holistically reflects Mey-low-D Foundation's mission, goals and strategy and creates a mental, social and operational framework for its social impact to be registered in the lives of youths. This project seeks to create attention through entertainment and entice the youths to give us their ears for sensitisation through this entertainment hence edutainment. The project's specific target impact for 2007/2008 is : 8 edutainment concerts, 11 school outreaches,1 final joint concert(approx 700 spectators), 120 total contestants, Approx 4500 total spectators, 1000 youth sensitisation brochures, 10 HIV/leadership talks, 16 local TV editions, 20 radio editions, 10 school clubs created by school delegates with a total of approx 345 Mey-low-d club members. The rationale of the Campus Celebrity Concept here is that most young people (especially those in need of behaviour change) are easily bored by advice that is given by older people in a stern or serious atmosphere. Young people like to be animated. As youths we also prefer interacting with and listening to our peers than older people. Therefore, peer to peer "edutainment" as we have seen through Campus Celebrity, gives us a very strong social validation, power and influence over our fellow youths. Through Campus Celebrity: * we excite and entice with our songs, parades and dance presentations * We sensitise through our brief concert lectures by young skilled motivational speakers and We educate through our brochures, posters, TV adverts, Radio programmes, Campus Celebrity TV talk shows and ACMS aided reglo discussions at the level of the clubs, summits of social and senior prefects,etc. * And finally with more technical support from advanced partners and government technical authorities, we shall train trainees and trainers on leadership, HIV Outreach, Character Development and Career orientation through an elaborate leadership programme that shall penetrate our networks of schools, school clubs and publicised school celebrities. We are aware that some risks are involved in the edutainment appraoch such as: * Getting carried away by the entertainment factor and failing to educate, or * Educating too much and losing the attention of the audience we have enticed through entertainment. * Missing out on the non-school youths who also need to be sensitised * Difficulty in setting benchmarks and monitoring actual behaviour change Nonetheless, we can't say precisely if entertainment is more essential in the Campus Celebrity Concept than education or the reverse because both must go hand in hand and be carefully blended for Mey-Low-D to achieve its desired effect the way we plan to achieve it. The risk of missing out on non-school youths shall eventaully be balanced up by a the mey-low-d concept that is still being developed "street wise". However , our current operational potential gives us the poise to run Campus Celeberity and hope that our impact difuses from campuses to streets as our sensitised students population difuses and interacts with other non-school youths. Also, our media projects are loved and followed up by both school and non-school youths all over Bamenda. The risk of dificluty in Behaviour change benchmarking can be easily mitigated by proper training and support from competent behaviorists and statisticians. That notwithstanding, a good project has to be tested, with its risks or errors if its advocates hope someday to make a difference.Campus Celebrity was succesfully tested this year in Bamenda. With contant assessments and proccess improvements, Campus Celebrity like a well sown mustard seed can grow to become a serious asset for Cameroon's stakeholders in youth affaires to make a true heartfelt and lasting impact on the minds, hence the behaviour of young Cameroonians and secure a more responsible tomorrow. Part of Campus Celebrity's operational ease comes from the fact that we inflitrate schools which are already existent and sustaniable networks instead of creating new or more fragile networks that may easily disappear with little hope or revival due to project constraints. It is therefore in the best interest of Mey-low-d Foundation to streamline our objectives and strategies to suit its Pilot Project for the next few years as a channel for organisational growth while hoping to widen its scope with the acquisation or more resources. Mey-low-d virtually has plans with time and adequate growth in resources and competencies to take this concept nationawide. By Honore R Jaam Fon National Coordinator, Mey-low-d Foundation For Youth Eduatainment Project Manager, Campus Celebrity |
CAMPUS CELEBRITY 2009 The Campus Celebrity 2009 Finals was another great success. Venue: AFC Hall Bamenda, Date: Sat 07, Time :12 noon to 5pm Audience: Approx 500 to 600 Schools involved: GBHS Bamenda, GBHS Downtown, Hossanna, GHS ATiela, CCAST Bambili, GBHS Mendankwe, PCHS Mankon. Total Candidates: Approx 25 Winners (partial updates): Dance (Less Bambinos, AJD Group, Ako Jackson) Male Model (Emma, Jean Mebenga) Female Models (Bibiche - New Miss CC, Carine and Mariamu) Music ( Downtown, .......) Awards were granted on Saturday 2pm at the MLD location. Guest Artists: Fusi Maky, Natty Bling Toplight: Angels, Guimol and Kamga Innes (Miss Campus Celebrity) MCs: Phil, Blandine and Kefen School Club Delegates: Jules, Philippe DT, Vallyluv, Uranie, Natty, Zora, Hans Berinyuy Project Manager: Jaamiiz General Organiser: Moukaka Phil |
Campus Celebrity 2010 begins officially on Saturday the 31st of October with a hectic launching/award ceremony. Tickets and posters are already out. Guest artists shall include “Nu Breed”, “Les Bambinos”, “J-Jack”, “Nkoko and Banzee”, Mey-low-d Models, Texas, Diggy Rule, Big Bounce etc. Winners of Campus Celebrity 2009 who already received their cash prices months ago shall be receiving trophies and certificates in “Red Carpet” format. Immediately after this launch shall follow 12 planned school concerts and a Grand Finale at the Bamenda Congress Hall by March 2010. Expansion: The Campus Celebrity Project is going nationwide in 2010 with the re-creation of the Yaounde and Buea branches. Campus Celebrity is a project that empowers young people with life skills and leadership skills through music, dance and modelling. Concert-competitions in various schools all around Bamenda town... |