MEY- LOW- D CAMEROON,  5 – YEAR strategic summary
(2006-2010)

Overall Goal:
To improve the quality of life of Cameroonian Youths by educating and empowering them to face current and
future challenges using edutainment approaches.

Vision:
Mey-Low-D foundation aims at achieving an outstanding national impact in the attitudes and lives of
Cameroonian youths as the leading national foundation by 2010.

Strategies:
Artistic production
Media
Talent Development
Trainings
Membership
Partnerships
Fundraising
Charity

Aims:
To sensitise Cameroonian youths on the need for good leadership and empower them with leadership skills.

To create among them, a culture of responsible youth using educative entertainment on a broad-based mass
media approach.

Help youths use innovative approaches to fight against HIV AIDS and Poverty, which stand in their way of
surviving in society today and investing for a brighter future.

Objectives:

Media Sensitisation
To carry on an exhaustive nationwide media sensitisation program that would reach out to at least 80% of
Cameroonian Youths using the TV, Radio, Press and the Internet.

Training
Train at least 1000 youths in all 10 provinces of Cameroon on a comprehensive package on youth, leadership
and development in the African context and create 20 Mey-Low D clubs, which would scale up the trainings to
other areas to get a multiplier effect. Organise 1 annual festival/workshops each in 2008 and 2009 and 2010
on leadership and talent development

Partnership
Partner with major 5 organisations fighting against AIDS and Corruption in developing TV/Radio Commercials,
Music tracks and video clips, Communicative postal, TV/Radio programs and print media periodicals for public
health, human rights, good governance and other youth related behaviour change communication.

Infrastructure
Establish 3 MLD Youth Development centres in Yaounde, Buea and Bamenda, which shall each, consist of a
library, recording room, Conference room, talent storeroom, main offices, a counselling room, a media/research
room.

Productions
Produce 1 music/music video CD, 12 TV/Radio Public address spots (6 on AIDS and 6 on corruption, I each per
semester as relevant to public need), 1 comprehensive leadership manual i.e. Book, audio and video. Produce
1 comprehensive documentary on MLD activities.

Income Generation (sustainability)
Empower the branches with infrastructure and equipments to enable them raise funds to sustain the cost of
their non-externally funded activities. Develop the MLD website to better publicise its products and
accommodate above 1000 subscribers. Also optimise its usability for fundraising.